3Sixty’s Top Ten: corporate travel destinations in Europe
Which cities are on your radar for corporate travel? Where do you like to do business and where can you best combine this with some downtime? Which have the best attractions or accommodation which makes you feel most at home abroad?
With the rise of sustainability expectations, a higher awareness of employee wellbeing, and the need to attract and retain workers for the long term, business travel decisions are more important than ever. But don’t worry, whether you’re looking for European locations fit for extended stay bleisure travel, smooth relocation experiences, or those that will keep your company’s carbon footprint low, we’ve got the right city suggestion for you!
3Sixty’s top ten corporate travel destinations in Europe
London, UK
London is the most popular city for corporate travel in the world. Is it the Royals? Or something else…
Location, location, location - it’s central to both the US and Asia, with favorable time zones for global companies wanting to connect and collaborate.
With 33% renewable energy production it’s not surprising, London is one of the top eco-cities to work in.
The city is full of history from Tower Bridge to Big Ben, with modern attractions like Harry Potter World too.
Berlin, Germany
Germany welcomes 9% of US business travelers every year.
And it’s well equipped for them, with a vast selection of luxury accommodations that offer both comfort and space.
Late because of your train? Unheard of in Berlin. Its transport system is seamless and reliable.
There’s no shortage of places to relax and experience some culture around work, with over 6,000 restaurants, 175 museums, and 135 theatres.
Munich, Germany
The capital isn’t the only popular business destination in Germany!
Munich International Airport, only 18 miles from the center, has 266 different flights making it the location with the most global access.
If you’re around in September/October and you like beer, you’re in for a treat. Munich is home to the world’s biggest annual beer festival, Oktoberfest. Did you know that Einstein once worked at the festival installing tent lights?
There’s a diverse menu of places to visit, such as Neuschwanstein Castle, Olympiaberg hill (which is made of WWII rubble), and the Residenz.
Paris, France
France has consistently remained the number three top European destination for business spending in recent years.
Paris is the place for indulgence. Imagine walking to work across the cobbled streets, croissant in hand, with the Eiffel Tower in view. Then there’s the wine, and the cheese…
It’s big on innovation - having had 31 Nobel Prizes and investing almost 20 billion in research and development.
So, it’s no surprise, the French capital is massively advanced in tech, producing some of the most successful non-American startups.
Amsterdam, Netherlands
Everyone knows the narrow streets and canals of Amsterdam, we’ve seen them on friends’ social media as they pose with city bikes. But, what does it have for business travelers?
The artistic capital has a great start-up scene - housing headquarters of global businesses.
It has undeniable access to highly skilled talent.
It's a cultural heaven, with famous historic attractions including, the Van Gogh museum, Rembrandt House, and Anne Frank’s House.
Madrid, Spain
Although I’m sure a much higher percentage of tourists visit for a certain sport - approximately 15% of the city’s tourists are there for business.
Madrid is packed with an expansive selection of high-quality accommodation.
Barajas airport connects Madrid to almost anywhere in the world, a massive bonus for global mobility.
Spanish is the third most spoken language in the world.
Rome, Italy
The Eternal City was once the center of the Roman Empire, is it now the perfect hub for business leaders?
Known for its flexible attitudes, it's home to a thriving start-up scene.
Rome is a historical hotspot, with its culture stretching back 3,000 years. You’ll have seen photos of its beautiful architecture, such as the Colosseum.
The Italians make every day enjoyable, with long social evenings dining al fresco.
Milan, Italy
Its creative possibilities have no end - you can even adopt a gargoyle!
Milan is the financial capital of Italy.
There’s no lack of creativity and energy, from the fashion conscious to the sports fanatics. Often ahead of the curve, what Milan does is soon followed by other leading cities like New York.
Free food and a great social life! Every evening from 7-9pm it’s aperitivo time, where all the bars and cafes put out snacking spreads that anyone can enjoy after buying a drink or two.
Dublin, Ireland
Not just popular for that well-known annual March celebration…
Ireland is a hub for Foreign Direct Investment, seeing huge growth in multinational companies.
It has tax treaties with 72 countries and a corporation tax rate of 12.5%.
Dublin offers access to outstanding coastal views and walking trails.
Lisbon, Portugal
Want to know why it’s been dubbed the ‘coolest’ city in Europe?
Lisbon has a lively nightlife, cheap beer and is decorated with street art.
And for work time, it has more daylight - great for those connecting to different time zones and for boosting employee wellbeing!
The capital is becoming one of Europe’s leading MICE (meetings, incentives, conferences, and exhibitions) tourism destinations with easy access to the airport and many conferencing venues.
Did you know that 55% of those that travel to different countries and cities for work enjoy it? A travel package could keep your employees happy and even attract millennials.
We may have made your decision more difficult after seeing all of the business and leisure benefits of traveling to these cities, but the most important factor of business travel is accommodation, not location. It’s where your employee will be spending most of their time, so it’s vital for them to be comfortable and well-equipped!
Tailored accommodation options are available to book worldwide, so you won’t have to compromise on your next European business trip.
3Sixty
3Sixty is a state-of-the-art marketplace that reduces the noise in extended-stay travel.
Our HomeMatch™ technology leverages machine learning and human expertise to curate quality, cost-effective housing where your employees feel safe, comfortable, and at peace.